STUFF IN MY BOX

2017-02-07

Boost your Customer Conversion Rate with Behavioral Data

The more you know about your customer, from the first point of contact onwards, the better you can respond. Companies who use behavioral data efficiently are more profitable. They react more quickly and appropriately to customer and market demands.

Behavioral data is derived from human, device or system behavior, as opposed to structured, application data. Typically, during a 1 minute, on-line session, between 5,000 - 12,000 items of behavioral data/features can be collected.

Behavioral data allows you to build a 360° picture of your clients. It can be used for far more than just simple scoring, (e.g. credit scores etc.). Typically, predictive behavior data is combined with “conventional” data such as, application data, credit bureau data. This can significantly boost the accuracy and range of predictive results.

Read more about collecting and using behavioral data in your digital product

Decision Engine - an Essential Component for Digital Products

In many ways selling digitally is no different to selling face to face. You need to understand as much as possible about your customer and ask the right questions. Then, you can continually adapt your approach as you learn more and make consistent, accurate decisions.

If you are selling financial products via the Internet or an App, you need to make automated, reliable decisions. These are no different to the ones you would make if selling face to face. For example, if you receive a lead or referral to your web site, they might be,

do I want to pay for this lead? Is it likely to turn into a sale and a profitable customer?
which product should sell?
if they don’t qualify for product A, should I sell product B?
what is the risk? how should I price? do I underwrite this client?
will they pay on time?
will they renew or churn?
are they who they say they are? is this a fraud?

The core of any decision engine is that business users can easily/quickly capture the logic underlying the business’ operation. This is done by creating, testing and managing executable business rules in a human understandable form or graphical notation, without the need of IT involvement. The order of execution and optimization of rules execution is automatically resolved, so is not dependent on business user ability to create optimal logic.

Read more about intelligent decision engine

2016-11-19

GravityCats game

Is a funny game where you build a pyramid of kittens.
Links: Google Play

2016-09-29

JC-Bingo Datasets

https://www.jc-bingo.com/about

JC-Bingo datasets can be used for research, study and teaching. Datasets are disseminated free of charge.

visitor-interests.csv Aggregated visitor interests compiled based on 1 week web access logs. Includes visitor IP address, user-agent string, visitor country, accessed page languages and topics. 19,926 records, 2.9 Mb.
user-agents.csv Real visitor user agents ordered by popularity. 4,826 records, 716 Kb.
bots.csv Robot IP addresses and user-agent strings extracted from web access logs. 1,293 records, 122 Kb.

2016-05-04

Best of UA

Best of UA - це платформа для публікації, оцінювання та обговорення будь-яких цікавинок, що стосуються України чи української культури. Це можуть бути цікаві місця, музикальні гурти, продукти та сервіси, чи просто факти.

2016-04-20

AI Driven Web Directory

Interesting web directory -- websites are automatically categorized by language and category, and indexed for structured search.

Here is a list of some interesting categories (number of entries in each category is really big):

...and many more.

You can also search by website description, category, content language, contact information, domain registrar, website author/copyright/publisher and even web server. Here is a list of IIS based websites, and here nginx based websites :-)

2016-03-25

HappyGrumpy - Opinion Mining and Sentiment Analysis Tool

HappyGrumpy, an opinion mining and sentiment analysis website, enables you to discover public opinion and sentiments on social media. It gives you free access to following tools:

Twitter Analytics -- See how your friends or celebrities express themselves on Twitter. Are they happy or grumpy? What are their favorite topics? Who are their best mates?

Public Opinion Report -- Check your brand's social reputation score. See how it changes over time. Find out who your brand advocates and haters are.

Public Opinion Polls -- Track social reputation score for up to ten brand names or subjects. Try our new, advanced tool to poll public opinion... instant, accurate, free!

2016 U.S. Presidential Campaign -- Monitor public mood as it changes for each candidate and party, showing their progress over time.